Considering investing in Online PR for your business? It would seem like a wise move, with over 2.3 billion people worldwide now listed as internet users, you?re dealing in a crowded marketplace. This means that anything you can do to make your business stand out and leap up search engine rankings can only help you grow and become more profitable.
But why is Online PR a solid investment? And how can it help your business? Here are 10 tips on how Online PR can help promote your business:
1. Your Search Engine Ranking Will Improve
The more press releases, news articles and blogs you post online and the more sites you place them on, the more links you are building. This in turn will increase your SEO (Search engine optimisation) and quickly push your website up the search engine rankings. This leads to more prominence, more traffic and hopefully more customers.
2. It Will Drive Traffic To Your Website
Once you?ve invested in online PR, people will instantly be directed to your company?s website. Good online PRs will employ a number of methods and hopefully drive people to your website. This will improve your online visibility.
3. Press Releases Aren?t Just Read By Journalists Anymore
Traditionally, press releases promoting your company would have only reached a handful of news journalists, and even then, were competing with hundreds of other such items for their attention. Now, any press releases you send out can reach influential bloggers, online media around the world and even consumers directly. This means that press releases now have to be written in a style that makes it accessible to everyone, especially the consumer, but also means that their chances of being picked up are much larger.
4. Your Content Stays Online
Unlike traditional media or paper-based press releases, when you release a piece of content it can, in theory, stay online indefinitely. If you?re promoting a new product, people will still be able to search for it in a year?s time and although it may fall down search engine rankings, unless its deliberately taken down, it?ll still be available to read.
5. Online PR Can Speed Up Your Response To Breaking Stories
Previously, the time lag between a press release or news article hitting the media would be a minimum of two days, but now it can be a matter of minutes. You can issue your information at any time or the day and someone, somewhere in the world, will be able to read it instantly. This is especially helpful if you want to respond to something that?s been released into the news agenda. Say your firm was affected by a change in the Budget, or a big Government announcement; you could create a response and publish it as quickly as you wanted, meaning you can still be part of the news agenda with no two day time-lag.
6. Your Content Can Also Be Promoted On Social Networks
Another option to make your content available to millions of potential customers is to promote it on social networks. Facebook has one billion users and Twitter has over 500 million and simply including details of your presence on each of these social networks on your output can aid the process of users sharing your information.
7. You Can Get Instant Feedback From Customers
As soon as a press release has hit the internet, potential customers are able to give you their honest feedback. They could send you a tweet, comment under a blog post or share the content. Investing in online PR will allow you to keep track of this and obtain priceless feedback from your consumers, something that you would normally be required to spend many thousands of pounds on in market research.
8. It?s Far More Cost Effective Than Traditional PR
As well as having a far wider reach than any traditional media outlet ever could, online PR is also a lot more cost-effective. Overheads for raw materials like print production and postage costs are eradicated completely as all you need to work is a laptop and a working internet connection.
9. You Can Position Yourself And Your Business As An Experts
Regular producing blogs and articles on a particular topic and publishing them on your website can quickly fortify your reputation as being an industry expert. This can lead to media requests for expert comments and, in the minds of customers when they deciding which products to purchase, they are far more likely to trust a company which they consider to be an expert in the field.
10. You Can Present Your Product In A Much Wider Variety Of Media
Whereas in the past, most businesses were limited to press releases and the physical distribution of products. Now, the world is pretty much your oyster; you can produce your own podcast, create a video (which, with some very good online PR will go viral), do a live webchat with customers or anything else you can think of.
This article was provided by PR Fire; providers of premium and writing distribution services and online PR to maximise your businesses online impact and exposure. For more information, visit www.prfire.co.uk.
Article by Richard Walker
Richard has written 1 articles .
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