The company said its goal is to create a device with no setup time, no learning curve, and one that works with all platforms and devices.
The $35 (?22) device is a different approach to TV than Google?s previous failed attempt, the Nexus Q. ?The television is missing in the streaming video picture,? said Sundar Pichai, Google?s senior vice president of Android, Chrome and apps.
?It is really, really difficult to get your online videos on the television.? Chromecast supports both Android and iOS devices, and at the launch event Google demonstrated the device using a Windows laptop and an iPhone.
The device currently only streams content from YouTube, Google Play and Netflix, although more apps, such as Pandora, are expected in the future. Only 15% of households know how to watch online video on their TV, according to Google.
The device goes head-to-head with existing internet-on-TV devices like Apple TV and Roku. Chromecast will initially only be available to buy in the US.
Google has also unveiled a new tablet to challenge Apple?s iPad Mini. The new Nexus 7 has the world?s highest resolution screen, and is around ?100 cheaper than the Apple device.
The Chromecast device connects with smartphones, tablets and personal computers to beam Internet connect to TVs. The Apple and Roku streaming boxes rely on a standard remote control to select Internet content.
As an enticement to get people to try Chromecast, Google is offering three months of free Netflix service with a purchase of the Internet-streaming stick. That translates to a $24 value, leaving the cost of the device at $11 for those who would have gotten Netflix anyway.
Source: http://dailyonlinenews24.com/2013/07/google-unveils-35-web-tv-streaming-gadget/
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